Category: Sports, Media, & Marketing

Mensio aims to provide users with the most comprehensive and granular data available in the industry to inform better decisions on how to optimize the investment of marketing dollars. In recent months, brands, agencies, and rights holders alike have expressed interest in being able to a) measure the presence and value of verbal mentions within programming alongside visual exposures and b) within sports, understand the relative contributions of different sponsorship assets to total exposure and its associated value.

We are excited to announce a set of major product upgrades to incorporate these requests now live within Mensio’s Sponsorship & Branded Content modules. While we have supported these capabilities “off-platform” using Hive’s Logo Location and Brand Mentions models for multiple years, the inclusion of these capabilities in-platform provide reduced friction, faster access to data, and richer levels of brand- and property-level analysis as well as competitive intelligence.

Below is a brief summary of what’s new; as with all releases, notes will also appear as a pop-up in-platform upon your next log-in. Your Hive point of contact will additionally introduce the new capabilities live in your next scheduled meeting and, if not imminent, will be reaching out to schedule time for an overview of the new features at your earliest convenience.

New Features

Now Available: Reporting by Asset Type For Televised Sports Programming

Sponsorship & Branded Content modules now include reporting of exposures by asset type across most televised sports programming. Reporting includes 25+ standard asset types including jerseys, TVGI / digital overlays, lower level banners (i.e., outfield wall, dasherboards, courtside LED, etc.), basket stanchions, and more.

Within the platform, asset types are integrated as filters into existing reporting of visual exposures by brand, by program, and by occurrence. Additionally, two new pages have been added featuring asset-centric views of exposure by brand and by program.

Data is currently available for all relevant programming since June 1, 2022, and will be available going back to September 1, 2022 shortly. Notifications will appear within the platform as additional historical information becomes available.

Now Available: Reporting of Verbal Mentions Across Television Programming

Sponsorship & Branded Content television modules now include reporting of verbal mentions across all television programming. Verbal mentions are integrated into summary metrics in the Competitive Insights section, and have dedicated pages for  deep dives by brand, by program, and by occurrence.

Data is currently available for all relevant programming since June 1, 2021, and will be available going back to October 1, 2018 shortly. Notifications will appear within the platform as additional historical information becomes available.

Now Available: Updated Module Definition and Navigation

To accommodate the expanded data, we have reconfigured module contents and navigation for Sponsorship & Branded Content television modules. Specifically:

• “Television – By Brand” merges “National TV (Branded Content)” and “Regional Sports TV (Branded Content)” into a single module, where programming across network types can be viewed in a single chart (and can be separated using the Network Type filter if desired)
• “Television – By Team” replaces “TV – Team Sponsorship”, maintaining the ability to additionally filter brand exposures by the associated sports team(s). The programming in this module includes all available NFL, NBA, MLB, and NHL live games and replays across national television and regional sports networks, as well as team-specific studio shows (e.g., Warriors Postgame)
• “Television – Teams as Brands” replaces “National TV – Team Exposure”, maintaining the ability to view team-level exposures in sports talk and highlights
• The sidebar design across the Television – By Brand and Television – By Team modules has been evolved to accommodate additional metrics and streamline access to individual charts and tables

We are excited by initial feedback to these module updates, and look forward to continuing to provide product innovation on a regular basis. Please reach out to your representative with any questions or needs as you experience the module upgrades. We look forward to your continued feedback and thank you for your trust in Mensio.

At a glance:

• Auto manufacturers earned an estimated $1.1 billion in media value from visual logo exposures on national and regional TV over the past year, with Toyota capturing the highest share of voice across programming
• TV exposures for auto brands are correlated with sports seasons, with official league sponsors dominating in playoff and championship months; additionally, in the fight for share of voice on TV, auto manufacturers strategically invest in specific categories, with a different brand leader across each sport
• The return on investment of different placement types can vary; for example, looking at Major League Baseball in the month of April as a case study, exposures of Toyota and Ford outweighed those of league champion Chevrolet
• Measuring amplification of exposures in shoulder programming and highlights – typically overlooked by sponsors today – doubles the number of unique programs with auto logos exposed and increases media value by 17%

As TV viewership continues to fragment across different platforms, the ability of sponsorships to ensure brand exposure within desired content has never been more important. However, sponsorship activations themselves are fragmented across sports and rights holders (e.g., teams, leagues, broadcast partners), resulting in demand for better data to measure the effectiveness of automakers’ own investments and to monitor a dynamic competitive environment.

The sponsorship landscape among automakers was analyzed using data from Mensio, Hive’s AI-powered media intelligence platform. Here’s what we learned.

1. In aggregate, auto manufacturers (OEMs) garnered an estimated $1.1 billion in media value from visual logo exposure on national and regional TV over the past year. Over 80% of this value was owned by the top 10 most exposed brands (out of a total compared dataset of 67 brands), speaking to market concentration on TV. Toyota led the pack by a large margin as the “Let’s go places” manufacturer indeed went everywhere on TV. With half the estimated media value of Toyota, Ford was the second-highest earning OEM, followed by Kia, Honda, and Chevrolet.

2. While sports sponsorships are typically rooted in the objective of aligning automakers’ brands with a given sport and/or team and its fans, sports sponsorship also dictate the time of year when different brands capture outsized share of voice. Each of the official league sponsors of the four largest US sports leagues  experienced spikes in their share of voice of in-content brand exposures during playoff and championship periods: Kia (NBA) in April/May, Honda (NHL) in June/July, Chevrolet (MLB) in October, and Toyota (NFL) in February (its most exposed month, despite high visibility throughout the year). Additionally, Mercedes-Benz’ sponsorship of the U.S. Open rockets up its exposures in the month of September, with over $2M in estimated media value from the Men’s Championship match alone.

3. In the fight for share of voice within in-content brand exposure on television, brands placed differing bets across genres. Within sports, a different brand dominates each league, with official league partners leading the way. However, exposure wasn’t limited to league partners; Ford’s sponsorship of NFL pre-game programming is one example among many team- and broadcast-level activations where brands have competed for share of voice within a sport outside of official league sponsorships. Outside of sports, other genres of entertainment saw other investments by auto companies, such as Mercedes-Benz’ top feature in talk shows and awards/special programming.

4. Zooming in on the first month of the 2022 Major League Baseball season across national TV and regional sports networks presents an interesting early season case study. While Chevrolet – the official league sponsor – will likely increase exposures as the season continues, the brand started the year ranked #3 in share of voice for in-game brand exposures. Heavy team and broadcast sponsorship investments made by Toyota and Ford outweighed Chevy, illustrating alternate tactics to reach the same audience at different points during the season.

5. Given the massive investment and competition for the best placements, it is important for brands to fully measure their onscreen exposures. Currently, most brands are limited to “whistle to whistle” measurement focusing on in-game exposures, and sometimes the additional exposure from social media. The fragmentation of shoulder programming and highlights has traditionally been difficult to measure at scale; however, doing so provides a far more comprehensive understanding of performance from a given activation. Using always-on measurement from Mensio, which reports across every second of every program from 100+ national TV networks and regional sports networks, we estimate that amplification from shoulder programming and highlights almost doubles the number of unique programs with auto brand logos exposed, increasing duration of in-content brand exposures by 32% and the associated equivalent media value by 17%.

Credible competitive intelligence data is critical in making decisions on the best sponsorship placements. Mensio, Hive’s AI-powered media intelligence platform, provides always-on measurement of in-content brand exposure for more than 7,000 brands across 24/7 programming from 100+ national TV channels and regional sports networks. 

Access to credible competitive intelligence data is critical for branded content and sponsorship decisions. Mensio allows brands to understand how their share of voice compares to that of competitors at the program-level and in aggregate. For more information on Mensio or to schedule a demo and learn how Mensio can support your brand, reach out to Hive at demo@thehive.ai. 

Note: This analysis looked at in-program auto manufacturer logo exposures from May 2021 to April 2022 on national and regional TV (excluding commercials) and includes Tier 1, Tier 2, and Tier 3 placements.

Dan Calpin, President of Hive, spoke at the 2022 MIT Sloan Sports Analytics conference. Watch Dan’s presentation for insights on how Hive’s AI powers more scalable and comprehensive sponsorship measurement and branded content intelligence, enabling brands to more fully capture the value of their investments and rights holders to better price their assets.

Presentation: How AI-Powered Measurement Can Increase the Value of Your Sponsorships by 30% or More

For more sponsorship measurement insights, check out our Super Bowl LVI brand exposure insights and 2022 March Madness sponsorship analysis.

This analysis leverages Mensio, Hive’s media solution. Mensio uses AI to power faster and more granular sponsorship measurement and branded content intelligence across platforms.

At a glance

• Through the first week of games, 2022 March Madness generated more than $165M in equivalent media value for brands exposed within telecasts of the Men’s and Women’s tournaments (excluding commercials)
• The NCAA tournament offers fewer opportunities for sponsorship placements, resulting in roughly 15% less total screen time for brands per game compared to this year’s conference tournaments; exposure has been deliberately concentrated within official NCAA sponsors, as well as the apparel brands outfitting participating teams
• Across the Men’s and Women’s tournament, Spalding earned the most time on screen during the first week of games due to prominent placement on the basket stanchion arms
• Among uniform sponsors, Nike outfitted more than half of all teams across the Men’s and Women’s tournament (69 of 134 participating teams)
• Nike’s Air Jordan will likely over-perform on uniform exposure in the Men’s tournament going forward, as the brand outfits 9% of all Men’s tournament teams but represents 25% of the Sweet Sixteen contenders
• 40 national advertisers placed ads across both the Men’s and Women’s tournaments through Sunday, March 20th; 22 additional brands exclusively aired commercials during the Men’s tournament and 12 additional brands exclusively aired commercials during the Women’s tournament

While there are still two weeks left of March Madness, 104 of the 134 games in the 2022 NCAA Division I Men’s and Women’s Basketball Tournaments are now in the books. As one of the most watched sporting events on the television calendar, March Madness has already generated tremendous exposure for the brands associated with it.

This is the first of a two-part analysis of March Madness 2022, completed in collaboration between Hive and Elevate Sports Ventures. For a full analysis of brand exposure within and around the Men’s and Women’s tournaments to be released on Tuesday, April 5th following the Men’s Championship Game, sign up for our media insights newsletter here.

The following insights were generated using Hive’s AI-powered media intelligence platform, Mensio, which provides always-on measurement of traditional advertising and in-content brand exposure for more than 7,000 brands across 24/7 programming from national TV channels and regional sports networks. Mensio is trusted by a diverse set of leading brands, rights holders, and agencies to measure the value of and share of voice from sponsorship activations, product placement, and other in-content exposures as well as traditional advertising.

Official NCAA partners lead in-game brand exposure

March Madness is an exclusive environment for brands, featuring fewer opportunities for in-game brand exposure compared to other sporting events. During the first week of games (through Sunday, March 20th, excluding the final 8 games of the Women’s Second Round played on Monday, March 21st which concluded after the press deadline), March Madness generated an average of 82 minutes of televised in-game brand exposure per game, excluding conference, team, and network brands. That average was roughly 15% less than the average total minutes of brand exposure across all nationally-televised Men’s and Women’s conference tournaments this year (96 minutes).

With significant NCAA branding and deliberate assets for sponsorships, in-game brand exposure was concentrated within different tiers of official NCAA sponsors and uniform sponsors (see Figure 1).

While the media value generated by exposure in Men’s games is significantly higher than that in Women’s games due to relative viewership levels and the resulting commercial spot costs, the average minutes of total brand exposure during games in the Women’s tournament, 89 minutes, was almost 20% greater than that of games in the Men’s tournament. The primary drivers of this difference were the additional sponsorship assets available on the basket stanchion in the Women’s tournament. In addition to Spalding, which was present on the stanchion across both tournaments, State Farm was a mainstay on the stanchion arm in the Women’s tournament along with a collection of other brands which were visible on the base of the stanchion and varied by arena.

The most prominent asset in both tournaments to date was the front of the basket stanchion arm, which featured Spalding’s logo in the Men’s tournament and State Farm’s in the Women’s tournament. Spalding, which was also visible on the stanchion in the Women’s tournament, was the most exposed brand during the first week of games, accumulating more than 25 hours of screen time within games through Sunday, March 20th. Other highly exposed brands included the Official NCAA Corporate Champions – AT&T, Capital One, and Coca-Cola – and uniform sponsors including Nike, Under Armour, and Adidas (see Figure 2).

Nike leads exposure among apparel brands to date; Air Jordan expected to outperform going forward

While most NCAA sponsors enjoy exclusivity within their category during the tournament, apparel brands are unique in that uniform sponsorships are contracted with teams – resulting in a competition for exposure among Nike, Under Armour, Adidas, and Nike’s Air Jordan brand.

Entering the tournament, 35 of the 68 Men’s teams (51%) wore Nike uniforms, 14 (21%) wore Under Armour, 13 (19%) wore Adidas, and 6 (9%) wore Air Jordan. 34 of the 68 Women’s teams (50%) wore Nike uniforms, 14 (21%) wore Under Armour, 15 (22%) wore Adidas, and 5 (7%) wore Air Jordan.

Adidas’ opportunities for exposure in the Men’s Tournament were quickly lessened with four of its teams losing in the First Four matchups, and five of the remaining nine losing in the First Round. Under Armour lost nine of its 14 sponsored teams in the Men’s First Round. Teams outfitted by Nike vaulted to almost 60% of active teams in the Second Round to earn the largest share of voice among apparel brands. Nike’s Air Jordan brand, however, is poised to show the greatest outperformance going forward. While Air Jordan outfitted only six of the 68 teams in the Men’s tournament, the brand’s four remaining teams make up 25% of the Men’s Sweet Sixteen field (see Figure 3).

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While the brands that appeared within the games themselves across the Men’s and Women’s tournaments were generally consistent, there was more variance in the brands which chose to buy traditional commercials alongside the respective tournaments. 40 brands aired national commercials within both Men’s and Women’s games (see Figure 4; brands with 25 or more nationally televised commercials across tournaments through Sunday, March 20th). These included the Official NCAA Corporate Champions and Partners, as well as brands such as GEICO, Gatorade, State Farm, and Progressive, which aired the most commercials during the first week of the tournaments.

Different brands advertise in Men’s and Women’s tournaments

22 brands had national airings unique to the Men’s tournament, including brands such as Lowe’s, GMC (although parent company General Motors advertised across tournaments with other brands), Corona, and Samsung.

12 brands had national airings unique to the Women’s tournament, including brands such as McDonald’s, Dodge, Skittles, USAA, and Walmart.

The differences in advertiser mix likely reflect varied consumer targeting strategies, as well as brands’ broader relationships with the respective broadcasters (WarnerMedia and CBS for the Men’s tournament; Disney for the Women’s tournament).

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The remaining two weeks of both tournaments will not only determine the National Champions, but also the final score for all of the brands who have become a part of the tournament. A second part of this analysis of brand exposure within and around the Men’s and Women’s tournaments will be released on Tuesday, April 5th following the Men’s Championship Game; sign up for our media insights newsletter here to be alerted when the piece is published.

About Hive

Hive is the leading provider of cloud-based AI solutions that unlock an increased understanding of video, image, audio, and text content. The company empowers developers with a portfolio of best-in-class, pre-trained AI models, serving billions of customer API requests every month. Hive also offers turnkey software powered by proprietary AI models and datasets, enabling industry-leading applications for critical business needs. Collectively, Hive’s solutions are transforming legacy approaches to content moderation, brand protection, sponsorship measurement, context-based ad targeting, and more. For more information, visit thehive.ai or follow on LinkedIn.

About Elevate Sports Ventures

Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG), Ticketmaster and Live Nation as partners in June, 2018. For more information, visit: www.ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIn.

At a glance

• While commercials typically dominate water cooler conversation following the big game, brand exposure within the Super Bowl telecast can earn league, broadcast, and stadium naming rights sponsors as much, and in some cases more, visibility.
• According to analysis by Elevate Sports Ventures and Hive, in-game exposure translated to $170 million in Equivalent Media Value earned by brand sponsors.
• Excluding commercials, more than 75 minutes of cumulative in-game brand exposure was earned by brands during the Super Bowl LVI telecast, and 19 brands earned more than 10 seconds of screen time.
• The cumulative screen time of in-game brand exposures was down 28% compared to last year’s Super Bowl. The reduced exposure was primarily driven by less camera-visible in-stadium signage, most notably including branded tarps covering the lower seats of the stadium during last year’s game which had limited attendance due to the pandemic.
• According to analysis using Hive’s logo detection and brand mentions models, Nike was the most visually exposed brand with more than 46 minutes of time on screen, while Pepsi received the most verbal mentions during the telecast with 11.
• The value from in-game exposure will be amplified across TV from Super Bowl-related coverage in news and highlights; based on analysis of last year’s Super Bowl, top sponsors should expect to receive an additional 3.5 to 4.5 minutes of televised logo exposure for every 1 minute of in-game exposure earned.
• Historical analysis suggests that SoFi, which holds the host stadium’s naming rights, will likely receive the most televised brand amplification relative to the brand’s in-game exposure, led by an outsized share of coverage on news and entertainment programming likely to film outside of the stadium.

As is the case every year, the Super Bowl is not just the pinnacle of the NFL season but also the tentpole event for brands looking to capture the attention of fans in and around the game. On the field there was only one winner on Sunday but, off the field, a host of brands will claim victory from their roles within TV’s biggest night.

While commercials typically dominate water cooler conversations among viewers, brands know not to overlook the value earned from brand exposure generated within the telecast itself. With 30-second spot costs for Super Bowl LVI reported to be as high as $7 million, the value generated from in-game brand exposure can be massive. Elevate Sports Ventures, a best-in-class sports and entertainment consulting firm, and Hive, a leading provider of cloud-based AI solutions, teamed up to analyze in-content brand exposure within and around Super Bowl LVI.

The following next-day insights were generated using Hive’s AI-powered media intelligence platform, Mensio, which provides always-on measurement of in-content brand exposure for more than 7,000 brands across 24/7 programming from national TV channels and regional sports networks. Mensio is trusted by a diverse set of leading brands, rights holders, and agencies to measure the value of and share of voice from sponsorship activations, product placement, and other in-content exposures.

Brands earn $170 million in equivalent media value from in-game exposure…

Excluding commercials as well as the official pre-game and post-game shows, more than 75 minutes of cumulative in-game brand exposure was earned by brands during the Super Bowl LVI telecast, and 19 brands earned more than 10 seconds of identifiable screen time. Coupled with the value from verbal mentions within the telecast, this translated to $170 million in equivalent media value, according to Mensio’s proprietary valuation methodology.

The total value earned by brands was roughly in-line with the $169 million earned from in-game brand exposure in last year’s Super Bowl but was generated with 28% less cumulative in-game screen time for brands compared to last year’s Super Bowl. The reduced exposure was primarily driven by less camera-visible in-stadium signage, most notably including branded tarps covering the lower seats of the stadium during last year’s game which had limited attendance due to the pandemic.

Predictably, a subset of top league, broadcast, and stadium naming rights sponsors dominated the in-game share of voice (see Figure 1).

Nike, the league’s on-field apparel sponsor, led the pack with a staggering 46 minutes and 37 seconds of cumulative screen time from TV-visible brand exposure from swooshes on jerseys and cleats.

Two of the NFL’s official sideline sponsors – Gatorade and Bose – were the next most exposed brands in the telecast, earning more than 8 and 5-and-a-half minutes of in-game brand exposure, respectively.

Pepsi again headlined the star-studded Super Bowl LVI Halftime Show, of which related in-game references contributed most of the brand’s 3 minutes and 49 seconds of visual exposure within the game, along with some in-stadium signage on the stadium’s second level.

Broadcaster NBC provided the most opportunities for in-game exposure, with 15 brands being exposed through digital billboards and set signage – in addition to a broader set of brands featured in the official pre-game and post-game shows. Toyota, which sponsored the network’s halftime report, led the group with almost 2 minutes of in-content exposure within the game.

Stadium naming rights sponsor, SoFi, made headlines for reportedly paying more than $30 million in fees annually as part of a 20-year naming rights deal. The brand ranked 8th in total visual exposure and 3rd in verbal mentions during Super Bowl LVI, with whistle-to-whistle exposure within last night’s telecast alone worth more than $3.5 million in equivalent media value, based on Mensio’s valuation methodology. However, the brand received noticeably less identifiable exposure than last year’s stadium naming rights holder, Raymond James, which earned roughly three times as much exposure in the 2021 game.

While season-long league sponsors led the pack in visual exposure in-game, the leaderboard for verbal mentions told a different story (see Figure 2). Halftime show sponsor Pepsi, NBC’s halftime report sponsor Toyota, and stadium naming rights holder SoFi captured more than half of all brand mentions, with 11, 6, and 5 whistle-to-whistle mentions during the telecast, respectively, excluding commercials and promotional units for the halftime show.

While we can close the book on brand exposure within last night’s official telecast, the value of media exposure earned by featured brands will continue to accumulate in the days ahead as Super Bowl LVI remains topical in content across television and social media.

Using Hive’s Mensio platform, which provides always-on measurement of brand exposure across 24/7 television programming, a comprehensive view of the incremental value from televised brand exposure can be understood. Based on analysis of last year’s Super Bowl LV, top sponsors should expect to earn an additional 3.5 to 4.5 minutes of televised logo exposure next-day for every 1 minute of in-game exposure (see Figure 3). Although those equivalent ad units are not valued at the same spot cost as the game itself, they produce a meaningful amplification of brand exposure beyond the whistle-to-whistle measurement.

“The amplification from in-game exposure in highlights and news coverage has long been notoriously undermeasured, namely due to limitations from legacy measurement solutions that have relied on largely manual processes,” said Dan Calpin, President, Hive – Enterprise AI. “The ability to measure the amplification of sponsorship placements accurately and at scale provides brands and rights holders alike the opportunity to more fully value their placements.”

As measurement capabilities have further developed in recent years, marketers have jockeyed not just for which sports and programming to align their brands with but also for how to increase both the impact and efficiency of their investments.

“There are many ways for brands to deliver content, ranging from official league partnerships, team partnerships, broadcast partnerships, athlete endorsements, to name a few. Across sports, brands are looking for what will deliver the most connectivity and relevancy to its target audience. The data now allows us to help brand’s decide where to invest to yield the greatest return.” said Cameron Wagner, Chief Client Officer at Elevate Sports Ventures who leads the company’s brand-specific consulting services.

In Super Bowl LVI, apparel brands commanded two-thirds of total screen time among brands within the telecast. This group was led by ubiquitous Nike swooshes, but also included exposure by Oakley-branded helmet visors and New Era-branded hats as well as a handful of native exposures for Adidas, Under Armour, and Air Jordan.

Among the other asset types, league sideline sponsorships earned the greatest exposure with 57% of the remaining screen time, followed by promotion for the Super Bowl LVI Halftime Show (15%), and broadcaster-controlled assets (13%).

Interestingly, the amplification of sponsorship assets appears to be non-linear, according to data from Mensio on Super Bowl-related exposures across all nationally televised programming following 2021’s Super Bowl LV (see Figure 4). These trends are expected to be representative of expected brand exposure following 2022’s Super Bowl LVI.

While exposure for 2021’s stadium naming rights holder Raymond James earned only 9% of all visual brand exposure within the game (excluding apparel sponsors like Nike), the brand earned a staggering 45% of the amplification within non-sports programming across national television, led by numerous news and entertainment programs across TV networks filming coverage onsite on the night of and the day following 2021’s Super Bowl LV. This year’s stadium naming rights holder, SoFi, is likely to earn a similar boost in exposure in the days to follow.

Within sports programming, including the official post-game show as well as SportsCenter and other sports highlights shows on the night of and day following the game, post-game amplification favored the sponsorship assets on and nearest to the field. The league’s three official sideline sponsors (Gatorade, Bose, and Microsoft) and a handful of other in-stadium sponsors amassed 89% of the Super Bowl-related exposure among non-Apparel brands within sports programming through the Monday after the 2021 game, compared to 68% in-game.

While attention paid to broadcast sponsors – which typically include paired visual exposures and verbal mentions – may well be higher within game, those types of sponsorship placements typically earn less post-game amplification since those placements predominantly occur in between plays.

In-game signage and product placement may not make you laugh or cry in the same way that Super Bowl commercials do, but it’s hard to argue the volume of in-game exposure earned by top sponsors doesn’t help brands break through.

About Hive

Hive is the leading provider of cloud-based enterprise AI solutions, helping companies use AI to interpret video, image, audio, and text. The company offers end-to-end AI services, including pre-trained AI models served via API and a suite of enterprise applications. Hive’s technology enables use cases including automated content moderation, brand protection and platform integrity, content-based ad targeting, advertising and sponsorship measurement, and more. Hive processes billions of API requests per month, with industry-leading accuracy enabled by Hive’s full-stack approach. For more information, visit thehive.ai or follow on LinkedIn.

About Elevate Sports Ventures

Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG), Ticketmaster and Live Nation as partners in June, 2018. For more information, visit: www.ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIn.