How AI Unlocks Better Sponsorship Measurement

Dan Calpin, President of Hive, spoke at the 2022 MIT Sloan Sports Analytics conference. Watch Dan’s presentation for insights on how Hive’s AI powers more scalable and comprehensive sponsorship measurement and branded content intelligence, enabling brands to more fully capture the value of their investments and rights holders to better price their assets.

Presentation: How AI-Powered Measurement Can Increase the Value of Your Sponsorships by 30% or More

For more sponsorship measurement insights, check out our Super Bowl LVI brand exposure insights and 2022 March Madness sponsorship analysis.

This analysis leverages Mensio, Hive’s media solution. Mensio uses AI to power faster and more granular sponsorship measurement and branded content intelligence across platforms.