Month: February 2025

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Super Bowl LIX – As Seen By AI

Hive
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Next-day insights on the latest trends in marketing and culture, powered by Hive’s AI models. For more detailed analytics, download the full report below.

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Key Insights

Were They Here Last Year?

Brands not active during last year’s Super Bowl made up 51% of the airtime for nationally-televised ads during this year’s Big Game.

Meet My Famous Friends

Celebrity integration into Super Bowl commercials has become a cornerstone of the creative decisions for many brands. This year was no different, with 60% of ads featuring at least 1 celebrity, an increase from 50% last year. Actors and actresses continue to be the most common type of celebrity to be cast in Super Bowl commercials.

EVs Unplugged

This year’s Super Bowl featured the lowest count (1) and lowest percentage of auto ads (50%) referencing electric vehicles since at least 2020.

A Part Of The Game

27 brands earned more than 5 seconds of screen time within the game and postgame telecast (excluding pregame and commercials), totaling almost two hours of cumulative screentime worth $247.8M in equivalent media value.

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Hive to be Lead Sponsor of Trust & Safety Summit 2025

Victoria Tran
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We are thrilled to announce that Hive is the lead sponsor of the Trust & Safety Summit 2025.

As Europe’s premier Trust & Safety conference, this summit is designed to empower T&S leaders to tackle operational and regulation challenges, providing them with both actionable insights and future-focused strategies. The summit will be held Tuesday, March 25th and Wednesday, March 26th at the Hilton London Syon Park, UK.

The 2-day event will explore themes such as regulatory preparedness, scaling trust and safety solutions, and best practices for effective content moderation. An incredible selection of programming will include expert-led panels, interactive workshops and networking events.

Hive’s CEO Kevin Guo will deliver the keynote presentation on “The Next Frontier of Content Moderation”, covering topics like multi-modal LLMs and detecting AI generated content. Additionally, Hive will host two panels during the event: 

  • Hyperscaling Trust & Safety: Navigating Growth While Maintaining Integrity. Hive will be discussing best practices for scaling trust & safety systems for online platforms experiencing hypergrowth.
  • Harnessing AI to Detect Unknown CSAM: Innovations, Challenges, and the Path Forward. Hive will be joined by partners Thorn and IWF to discuss recent advancements in CSAM detection solutions.

As the lead sponsor of the T&S Summit 2025, we are furthering our commitment to making the internet a safer place. Today, Hive’s comprehensive moderation stack empowers Trust & Safety teams of all sizes to scale their moderation workflows with both pre-trained and customizable AI models, flexible LLM-based moderation, and a moderation dashboard for streamlined enforcement of policies. 

We look forward to welcoming you to the Trust & Safety Summit 2025. If you’re interested in attending the conference, please reach out to your Hive account manager or sales@thehive.ai. Prospective conference attendees can also find more details and ticket information here. For a detailed breakdown of summit programming, download the agenda here. 

To learn more about what we do at Hive, please reach out to our sales team or contact us here for further questions.