BACK TO ALL BLOGS Hive Joins in Endorsing the NO FAKES Act HiveApril 9, 2025 Contents The NO FAKES ActDetecting AI-Generated and Deepfake Content Today, Hive joins other leading technology companies and trade organizations in endorsing the NO FAKES Act — a bipartisan piece of legislation aimed at addressing the misuse of generative AI technologies by bad actors. The legislation has been introduced by U.S. Senators Marsha Blackburn (R-Tenn.), Chris Coons (D-Del.), Thom Tillis (R-N.C.), and Amy Klobuchar (D-Minn.), along with U.S. Representatives Maria Salazar (R-Fla.) and Madeleine Dean (D-Penn.). Read the full letter here. The NO FAKES Act The Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act of 2025 is a bipartisan bill that would protect the voice and visual likeness of all individuals from unauthorized recreations by generative artificial intelligence. This Act, aimed at addressing the use of non-consensual digital replications for audiovisual works or sound recordings, will hold individuals or companies liable for the production of such content and hold platforms liable for knowingly hosting such content. As a leading provider of AI solutions to hundreds of the world’s largest and most innovative organizations, Hive understands firsthand the extraordinary benefits that generative AI technology provides. However, we also recognize that bad actors are relentless in their attempts to exploit it. As Kevin Guo, Hive’s CEO and Cofounder, explains in the endorsement letter: “The development of AI-generated media and AI detection technologies must evolve in parallel,” said Kevin Guo, CEO and cofounder of Hive. “We envision a future where AI-generated media is created with permission, clearly identified, and appropriately credited. We stand firmly behind the NO FAKES Act as a fundamental step in establishing oversight while keeping pace with advancements in artificial intelligence to protect public trust and creative industries alike.”https://www.blackburn.senate.gov/2025/4/technology/blackburn-coons-salazar-dean-colleagues-introduce-no-fakes-act-to-protect-individuals-and-creators-from-digital-replicas To this end, Hive has commercialized AI-powered solutions to help digital platforms proactively detect the potential misuse of AI-generated and synthetic content. Detecting AI-Generated and Deepfake Content Hive’s AI-generated and deepfake detection models can help technology companies identify unauthorized digital replications of audiovisual likeness in order to comply with the provisions outlined in the NO FAKES Act. The endorsement letter references the high-profile example of the song “Heart on My Sleeve,” featuring unauthorized AI-generated replicas of the voices of Drake and The Weeknd, which was played hundreds of thousands of times before being identified as fake. Streaming platforms and record labels will be able to leverage Hive’s AI-Generated Music model to proactively detect such instances of unauthorized recreations and swiftly remove them. While the harmful effects of unauthorized AI-generated content go far beyond celebrities, Hive also offers a Celebrity Recognition API, which detects the visual likeness of a broad index of well known public figures, from celebrities and influencers to politicians and athletes. Hive’s Celebrity Recognition API can help platforms proactively identify bad actors misusing celebrity visual likeness to disseminate false information or unauthorized advertisements, such as the recent unauthorized synthetic replica of Tom Hanks promoting a dental plan. Hive’s AI-generated and deepfake detection solutions are already trusted by the United States Department of Defense to combat sophisticated disinformation campaigns and synthetic media threats. For more information on Hive’s AI-Generated and Deepfake Detection solutions, reach out to sales@thehive.ai or visit: https://thehive.ai/apis/ai-generated-content-classification
BACK TO ALL BLOGS Hive to be Lead Sponsor of Trust & Safety Summit 2025 HiveFebruary 5, 2025March 17, 2025 We are thrilled to announce that Hive is the lead sponsor of the Trust & Safety Summit 2025. As Europe’s premier Trust & Safety conference, this summit is designed to empower T&S leaders to tackle operational and regulation challenges, providing them with both actionable insights and future-focused strategies. The summit will be held Tuesday, March 25th and Wednesday, March 26th at the Hilton London Syon Park, UK. The 2-day event will explore themes such as regulatory preparedness, scaling trust and safety solutions, and best practices for effective content moderation. An incredible selection of programming will include expert-led panels, interactive workshops and networking events. Hive’s CEO Kevin Guo will deliver the keynote presentation on “The Next Frontier of Content Moderation”, covering topics like multi-modal LLMs and detecting AI generated content. Additionally, Hive will host two panels during the event: Hyperscaling Trust & Safety: Navigating Growth While Maintaining Integrity. Hive will be discussing best practices for scaling trust & safety systems for online platforms experiencing hypergrowth.Harnessing AI to Detect Unknown CSAM: Innovations, Challenges, and the Path Forward. Hive will be joined by partners Thorn and IWF to discuss recent advancements in CSAM detection solutions. As the lead sponsor of the T&S Summit 2025, we are furthering our commitment to making the internet a safer place. Today, Hive’s comprehensive moderation stack empowers Trust & Safety teams of all sizes to scale their moderation workflows with both pre-trained and customizable AI models, flexible LLM-based moderation, and a moderation dashboard for streamlined enforcement of policies. We look forward to welcoming you to the Trust & Safety Summit 2025. If you’re interested in attending the conference, please reach out to your Hive account manager or sales@thehive.ai. Prospective conference attendees can also find more details and ticket information here. For a detailed breakdown of summit programming, download the agenda here. To learn more about what we do at Hive, please reach out to our sales team or contact us here for further questions.
BACK TO ALL BLOGS State of the Deepfake: Trends & Threat Forecast for 2025 HiveJanuary 16, 2025January 23, 2025
BACK TO ALL BLOGS Expanding our Moderation APIs with Hive’s New Vision Language Model HiveDecember 23, 2024February 21, 2025 Contents An Introduction to VLMs and Moderation 11BPotential Use CasesExpanding Moderation Hive is thrilled to announce that we’re releasing Moderation 11B Vision Language Model. Fine-tuned on top of Llama 3.2 11B Vision Instruct, Moderation 11B is a new vision language model (VLM) that expands our established suite of text and visual moderation models. Building on our existing capabilities, this new model offers a powerful way to handle flexible and context-dependent moderation scenarios. An Introduction to VLMs and Moderation 11B Vision language models (VLMs) are models that can learn from image and text inputs. This ability to simultaneously process inputs across multiple modalities (e.g. images and text) is known as multimodality. While VLMs share similar functions with large language models (LLMs), traditional LLMs cannot process image inputs. With Moderation 11B VLM, we leverage unique multimodal capabilities to extend our existing moderation tool suite. Beyond its multimodality, Moderation 11B VLM can incorporate additional contextual information, which is not possible with our traditional classifiers. The model’s baked-in knowledge, combined with insights trained from our classifier dataset, enables a more comprehensive approach to moderation. Moderation 11B VLM is trained on all 53 public heads of our Visual Moderation system, recognizing content across distinct categories such as sexual content, violence, drugs, hate, and more. Because of these enhancements, it becomes a valuable addition to our existing Enterprise moderation classifiers, helping to capture a wide range of flexible and alternative cases that can arise in dynamic workflows. Potential Use Cases Moderation 11B VLM applies to a broad range of use cases, notably surpassing Llama 3.2 11B Vision Instruct in identifying contextual violations and handling unseen data in our internal tests. Below are some potential use cases where our model performs well: Contextual violations: Cases where individual inputs alone may not be flagged as violations, but all inputs contextualized together makes it one. For example, a text message could appear harmless on its own, yet the preceding conversation context reveals it to be a violation.Multi-modal violations: Situations where both text and image inputs are important. For instance, analyzing a product image alongside its description can uncover violations that single-modality models would miss.Unseen data: Inputs that the model has not previously encountered. For example, customers may use Moderation 11B VLM to ensure that user content aligns with newly introduced company policies. Below are graphical representations of how our fine-tuned Moderation 11B model performed in our internal testing compared to the Llama 3.2 11B Vision Instruct model. We assessed their respective F1 scores, a metric that combines both precision and recall. The F1 score was computed using the standard formula: F1 = 2 * (precision * recall) / (precision + recall). In our internal evaluation, we tasked both our Moderation 11B VLM and Llama 3.2 11B Vision Instruct with learning the classification guidelines outlined in our public Visual Moderation documentation. These guidelines were then used to evaluate a randomly selected sizable sample dataset of images from our proprietary Visual Moderation dataset, which has highly accurate hand-labeled ground truth classifications. This dataset also included diverse and challenging content types from each of our visual moderation heads, such as sexual intent, hate symbols and self harm. While Moderation 11B VLM’s performance demonstrates its ability to generalize well within the scope of these content classes, it is important to note that results may vary depending on the composition of external datasets Expanding Moderation With Moderation 11B VLM’s release, we hope to meaningfully and flexibly broaden the range of use cases our moderation tools can handle. We’re excited to see how this model assists with your moderation workflows, especially when navigating complex scenarios. Anyone with a Hive account can access our API playground here to try Moderation 11B VLM directly from the user interface. Below are two examples of Moderation 11B VLM requests and responses. For more details, please refer to the documentation here. If you’re interested in learning more about what we do, please reach out to our sales team (sales@thehive.ai) or contact us here for further questions.
BACK TO ALL BLOGS Announcing Hive’s Partnership with the Defense Innovation Unit HiveDecember 5, 2024February 21, 2025 Contents Combating Synthetic Media and DisinformationOur Cutting-Edge ToolsForging a Path Forward Hive is excited to announce that we have been awarded a Department of Defense (DoD) contract for deepfake detection of video, image, and audio content. This groundbreaking partnership marks a significant milestone in protecting our national security from the risks of synthetic media and AI-generated disinformation. Combating Synthetic Media and Disinformation Rapid strides in technology have made AI manipulation the weapon of choice for numerous adversarial entities. For the Department of Defense, a digital safeguard is necessary in order to protect the integrity of vital information systems and stay vigilant against the future spread of misinformation, threats, and conflicts at a national scale. Hive’s reputation as frontline defenders against AI-generated deception makes us uniquely equipped to handle such threats. Not only do we understand the stakes at hand, we have been and continue to be committed to delivering unmatched detection tools that can mitigate these risks with accuracy and speed. Under our initial two-year contract, Hive will partner with the Defense Innovation Unit (DIU) to support the intelligence community with our state-of-the-art deepfake detection models, deployed in an offline, on-premise environment and capable of detecting AI-generated video, image, and audio content. We are honored to join forces with the Department of Defense in this critical mission. Our Cutting-Edge Tools To best empower the U.S. defense forces against potential threats, we have provided five proprietary models that can detect whether an input is AI-generated or a deepfake. If an input is flagged as AI-generated, it was likely created using a generative AI engine. Whereas, a deepfake is a real image or video where one or more of the faces in the original image has been swapped with another person’s face. The models we’ve provided are, as follows: AI-Generated Detection (Image and Video), which detects if an image or video is AI-generated.AI-Generated Detection (Audio), which detects if an audio clip is AI-generated.Deepfake Detection (Image), which detects if an image contains one or more faces that are deepfaked.Deepfake Detection (Video), which detects if a video contains one or more faces that are deepfaked.Liveness (Image and Video), which detects whether a face in an image or video is primary (exists in the primary image) or secondary (exists in an image, screen, or painting inside of the primary image). Forging a Path Forward Even as new threats continue to emerge and escalate, Hive continues to be steadfast in our commitment to provide the world’s most capable AI models for validating the safety and authenticity of digital content. For more details, you can find our recent press release here and the DIU’s press release here. If you’re interested in learning more about what we do, please reach out to our sales team (sales@thehive.ai) or contact us here for further questions.