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Series D Funding: Hive Announces $85M in New Capital and $2B Valuation

Today, I’m excited to announce that Hive has raised $85M in new capital, inclusive of a $50M Series D financing round at a $2B valuation and a previously unannounced $35M Series C financing round which closed last year at a $1B valuation. Our Series D round was led by Glynn Capital, with participation from our other major existing investors, including General Catalyst, Tomales Bay Capital, Bain & Company, and Jericho Capital.

This funding is an important milestone for the company, accelerating our ambition to be the leading provider of enterprise AI solutions to power the next wave of intelligent automation. Disruption triggered by the COVID-19 pandemic has pushed companies across industries to rethink how work is done, and this has resulted in an increased ambition and accelerated roadmap for the use of AI in enterprise automation. This capital infusion gives us the ability to meet the near-term market opportunity without constraints.

The use of AI in enterprise automation is still at its infancy. In recent years, companies across industries have embraced robotic process automation (RPA) to realize efficiencies from automating repetitive and lower-value tasks. A November 2020 Deloitte survey reported current use of RPA by 78% of companies and expected use of the technology by 94% of companies within the next three years. While RPA has delivered significant value across industries (and to the providers enabling these solutions), there is a ceiling on the types of activities that can be addressed with that technology‒generally limited to highly transactional activities such as application log in, data extraction, and form filling.

We aim to unlock the full potential of enterprise automation, spanning a set of more “intelligent” manual processes and new processes not feasible to scale with manual labor. Deep learning, the discipline of AI that we focus on at Hive, enables human-like interpretation of video, image, text, and audio‒newly enabling a next wave of intelligent automation. The market is ready. That same Deloitte study found that only 34% of companies report use of AI for automation today, but an incremental 52% of companies now plan to implement it over the next three years.

While the potential of AI models is endless, making them effective in a production setting is a separate matter altogether. We experienced this ourselves viscerally 4 years ago‒at the time as consumer app developers struggling to find out-of-the-box AI models accurate enough to handle processes such as content moderation. Forced to develop these models ourselves, we realized that other companies likely faced a similar dearth of high quality, publicly accessible models for common problems. From this challenge, the vision for Hive was born: performant, cloud-based and pre-trained AI models that are accessible via a simple API.

Over the past three and a half years, we have earned the trust of now more than 100 enterprise customers through an obsessive focus on accuracy‒rooted in pre-trained models that consistently and significantly outperform comparable solutions. The foundation of our model accuracy is predicated upon a belief that vast amounts of high quality training data is the most important factor of a performant model. We put such importance on this that we took the unusual step of building out our own distributed human workforce for the sole purpose of generating annotations for machine learning datasets at scale. Our Hive workforce has grown to be one of the largest in the world, with over 2.5M contributors and more than 4B human judgments generated. What began as a purely internal tool quickly became a valuable product in its own right, and today many of the world’s largest and most innovative companies rely on our platform to source and label raw data for developing their own AI models.

Being our own largest data annotation customer, we have the luxury of building AI models trained on unprecedented amounts of data. For instance, our visual content moderation model alone is trained on more than 600M judgments across 30+ classes; this is several orders of magnitude larger than any open source data set available. The resulting best-in-class model accuracy across our portfolio of solutions has driven significant growth in all our core company metrics. Over the past year, we’ve increased our customer base and revenue by more than 300% and are now processing billions of API calls a month. Since Q1 2018, we’ve increased API calls by nearly 60x:

What Makes Us Different

Our differentiation is in our industry-leading accuracy, enabled by the combination of our best-in-class ML technology with training data produced by our distributed labeling workforce of 2M+ contributors

Specifically, content moderation has been a key driver of our growth in the past year. This suite of models is now trusted by more than 75 customers globally, including content platforms such as Reddit, Yubo, Chatroulette, Omegle, Tango, and more, as well as leading dating sites, gaming platforms, verification services, and more. Our models provide real-time inference of video, image, text, and audio content, enabling clients to automatically identify and remove prohibited content across more than 40 classes, including sexual content, violence, gore, drugs, and hate speech. Companies that have integrated with Hive’s content moderation APIs have consistently increased the amount of content proactively reviewed and significantly reduced the level of human exposure to sensitive content, across both moderators and users.

Our portfolio of AI solutions for the media & entertainment industry has been another key driver of our recent growth, earning the trust of major media companies including NBCUniversal, large media agencies including Interpublic Group, and established brands including Walmart and Anheuser-Busch InBev. Our suite of AI models for the media space are collectively trained on more than 1B pieces of hand-labeled data and bring transformative new capabilities to areas such as contextual advertising and brand safety, advertising intelligence, measurement of sponsorship and branded content, and more.

Finally, we’re fortunate to have established a diverse set of marquee partnerships to accelerate our go-to-market on a global scale. Over the past year, we expanded our partnership with Bain & Company, which was also an investor in our Series C and Series D financing, to support a broader set of use cases across the firm’s practice areas. We partnered with Cognizant, one of the world’s leading professional services companies, to expand Cognizant’s use of automation across a diverse set of use cases across industries. And earlier this year, we announced a partnership with Comscore, a leading media measurement and analytics company, that will integrate Hive’s technology into Comscore’s product portfolio, including the launch of a reinvented branded content measurement solution enhanced with next-day, AI-powered data from Hive.

These partners have complemented our internal sales team in driving revenue for our business, but more importantly, they have also provided valuable guidance that has influenced our product roadmap and priorities. We look forward to announcing several other partnerships in the coming months.

Despite everything we’ve built over the past few years and all of the early commercial successes, we’re still scratching the surface of what’s possible. Like other major technology shifts in the past, AI will continue to permeate virtually all aspects of our lives, and all companies will have to adopt an AI strategy sooner than they would expect. While this additional capital gives us the resources to accelerate our growth to full potential, we will ultimately measure our success not by our funding figures‒or even our revenue‒but rather by the transformative impact that our clients’ products will have on the world.

If you’d like to join us on this mission, please check out our open roles here: thehive.ai/careers

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Hive Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2020

Hive has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2020

SAN FRANCISCO, CA (March 10, 2020) – Hive has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2020.

The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world. This year’s MIC list features 434 businesses from 39 countries.

“It’s an honor to be featured in Fast Company’s list of the Most Innovative Companies for 2020,” said Kevin Guo, Co-Founder and CEO of Hive. “This recognition follows a year of step-change growth in Hive’s business and team, and symbolizes our progress in powering practical AI solutions for enterprise customers across industries.”

Hive is a full-stack AI company specialized in computer vision and deep learning, serving clients across industries with data labeling, model licensing, and subscription data products. During 2019, Hive grew to more than 100 clients, including 10 companies with market capitalizations exceeding $100 billion.

At the core of Hive’s business, the company operates the world’s largest distributed workforce of humans labeling data – now boasting nearly 2 million registered contributors globally. Hive’s workforce hand-labeled more than 1.3 billion pieces of training data in 2019, inputs to a consensus-driven workflow that powers deep learning models with unparalleled accuracy compared to similar offerings from the largest public cloud providers.

The company’s core models serve use cases including automated content moderation, logo and object detection, optical character recognition, voice transcription, and context classification. Across its models, Hive processed nearly 20 billion API calls in 2019.

The company also operates Mensio, a media analytics platform developed in partnership with Bain & Company that integrates Hive’s proprietary TV content metadata on commercial airings and camera-visible sponsorship placements with third-party viewership and outcome datasets. Mensio is currently in use by leading TV network owners, brands, and agencies for competitive intelligence, media planning, and optimization.

Fast Company’s editors and writers sought out the most groundbreaking businesses on the planet and across myriad industries. They also judged nominations received through their application process.

The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

“At a time of increasing global volatility, this year’s list showcases the resilience and optimism of businesses across the world. These companies are applying creativity to solve challenges within their industries and far beyond,” said Fast Company senior editor Amy Farley, who oversaw the issue with deputy editor David Lidsky.

Fast Company’s Most Innovative Companies issue (March/April 2020) is now available online at fastcompany.com/most-innovative-companies/2020, as well as in app form via iTunes and on newsstands beginning March 17, 2020. The hashtag is #FCMostInnovative.

About Hive

Hive is an AI company specialized in computer vision and deep learning, focused on powering innovators across industries with practical AI solutions and data labeling, grounded in the world’s highest quality visual and audio metadata. For more information, visit thehive.ai.

About Fast Company:

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Since 2011, Fast Company has received some of the most prestigious editorial and design accolades, including the American Society of Magazine Editors (ASME) National Magazine Award for “Magazine of the Year,” Adweek’s Hot List for “Hottest Business Publication,” and six gold medals and 10 silver medals from the Society of Publication Designers. The editor-in-chief is Stephanie Mehta and the publisher is Amanda Smith. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

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Bain & Company introduces Bain Media Lab; Announces partnership with Hive and launch of Mensio, an AI-powered analytics platform to analyze TV advertising and sponsorships

LOS ANGELES – April 30, 2019 – Bain & Company announced today the formation of Bain Media Lab, a business that will feature a portfolio of digital products and related services that combine breakthrough technologies with powerful datasets. Hive, a full-stack deep learning company based in San Francisco, will be the launch partner for Bain Media Lab.

Bain Media Lab is a new venture incubated in the Bain Innovation Exchange, a business unit that leverages Bain’s network of venture capitalists, startups, and tech leaders to help clients innovate through the ecosystem, as well as support Bain in creating new ventures.

“We are excited to introduce Bain Media Lab and to announce our partnership with Hive,” said Elizabeth Spaulding, the co-lead of Bain & Company’s Global Digital practice. “Today’s milestone launch exemplifies our strategy to deepen select Bain Innovation Exchange relationships through the formation of new businesses like Bain Media Lab, which will pair Bain’s expertise with best-in-class innovation to create disruptive solutions. It will also be a powerful vehicle to dramatically accelerate the visibility and growth of innovative technology companies like Hive.”

In partnership, Bain Media Lab and Hive have developed Mensio, an artificial intelligence-powered analytics platform focused on bringing “digital-like” measurement, intelligence, and attribution to traditional television advertising and sponsorships.

Mensio addresses a pain point shared by marketers and media companies – the lack of recent and granular data on the performance of traditional television advertising and sponsorships. As digital marketing has continued to grow its share of advertising dollars, marketers have become accustomed to seeing real-time campaign performance data with granular measurement of audience reach and outcomes. This dynamic has added pressure on television network owners to source comparable data to defend their share of marketers’ advertising budgets.

“Our partnership with Hive is the result of an extensive evaluation of the landscape and our resulting conviction that together we can uniquely create truly differentiated solutions,” said Dan Calpin, who leads Bain Media Lab. “Our launch product, Mensio, unlocks the speed and granularity of data for TV advertising and sponsorships that marketers have come to expect from their digital ad spend. Mensio arms marketers and their agencies to transition from post-mortem analysis of TV ad spend to real-time optimization, and gives network owners long-elusive data that can help them recast the narrative on advertising.”

“We are excited to partner with Bain & Company as the launch partner of Bain Media Lab,” said Kevin Guo, co-founder and CEO of Hive. “In jointly developing Mensio, we have blended the distinctive competencies of our two firms into a seamlessly integrated go-to-market offering. Hive’s ambition is to leverage artificial intelligence in practical applications to transform industries, and Mensio is our flagship product in the media space.”

Subscribers to the Mensio platform access a self-service, cloud-based dashboard that provides point-and-click reporting. Two tiers of the dashboard product are available: one for the buyers of TV advertising (marketers and their agencies) and one for the sellers (TV network owners). Selected features available in the Mensio dashboard and from related services include:

  1. Reach: Measurement of exposure to a brand’s TV advertisements for a given population, ranging from total population to specific behavior-defined segments like frequent guests at quick service restaurants
  2. Frequency: Reporting on the distribution of frequency for a given population (e.g., what percent of households were exposed to more than 20 TV ads for a given brand over the course of a month)
  3. Attribution: Evaluation of the impact of exposure to TV advertising and sponsorships on a broad set of outcomes, including online activity, store visitation, and purchases as well as qualitative brand metrics
  4. Competitive intelligence for brands: Insight into a brand’s relative share of voice versus peers, as well as the mix of networks, programs, genres, dayparts, and ad formats used by a given brand relative to its competitive set
  5. Competitive intelligence for TV network owners: Insights into trends in spending by industry vertical and brand, as well as relative share of a given TV network owner vs. competitors
  6. Sponsorship measurement and return on investment: Measurement of the volume, quality, and equivalent media value of sponsorship placements and earned media, with the ability to link to outcomes

The Mensio product suite uses Hive’s computer vision models – trained using data labeled by Hive’s distributed global workforce of over 1 million people – to enrich recorded television content with metadata including the identification of commercials and sponsorship placements as well as contextual elements like beach scenes. Second-by-second viewership of that content is derived using data from nearly 20 million U.S. households, inclusive of cable and satellite set-top boxes as well as Smart TVs, that is then scaled nationally and can be matched in a privacy-safe environment to a range of outcome behaviors. Outcome datasets enable household-level viewership of content to be matched to online activity (including search and website visits), retail store visits, and purchases (including retail purchases as well as several data sets specific to certain industries such as automotive and consumer packaged goods).

Mensio is currently in beta in the U.S. with a growing number of clients across industries. It will begin to expand into other geographies over the next year. For more information, visit: www.bainmedialab.com/mensio.

Bain & Company and Hive are additionally collaborating on other related products and services for television network owners addressing programming optimization and content tagging use cases.

Editor’s note: To arrange an interview with Mrs. Spaulding or Mr. Calpin, contact Dan Pinkney at dan.pinkney@bain.com or +1 646 562 8102. To arrange an interview with Mr. Guo, contact Kristy Yang at press@thehive.ai or +1 415 562 6943.

About Hive

Hive is a full-stack deep learning company based in San Francisco that focuses on solving visual intelligence challenges. Today, Hive works with many of the world’s biggest companies in media, retail, security, and autonomous driving in building best–in-class computer vision models. Through its flagship enterprise platform, Hive Media, the company is aiming to build the world’s largest database of structured media content. Hive has raised over $50M from a number of well-known venture investors and strategic partners, including General Catalyst, 8VC, and Founders Fund. For more information visit: www.thehive.ai. Follow us on Twitter @hive_ai.

About Bain & Company

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on private equity, mergers and acquisitions, operations excellence, consumer products and retail, marketing, digital transformation and strategy, technology, and advanced analytics, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 57 offices in 36 countries, and its deep expertise and client roster cross every industry and economic sector. For more information visit: www.bain.com. Follow us on Twitter @BainAlerts.