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Comscore
Comscore Reinvents its Branded Content Offering Through Partnership with Hive to Further Accelerate Use of AI Across its Product Portfolio
CNBC
Why content moderation costs billions and is so tricky for Facebook, Twitter, YouTube and others
Comscore and Hive Analyze Marketers’
Game Plans for Connecting with their
Audiences in Super Bowl LV
Game Plans for Connecting with their
Audiences in Super Bowl LV
Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans
MediaPost
Fewer Fans In The Stands Pays Off For Super Bowl Sponsors
AdAge
NBCUniversal deploys AI to help Olympics marketers shape creative in divisive time
Adweek
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
