More stories
Back to School?
TV advertising has been arguably more dynamic than ever during the COVID-19 pandemic. How will the lingering uncertainty around the 2020-2021 school year impact how marketers approach Back-to-School campaigns? Research using Mensio, a media analytics platform developed by Hive and Bain Media Lab, highlights how advertisers approached Back-to-School campaigns in 2019 and what to expect in 2020.
The Wall Street Journal
Esports on the Rise: Evaluating Brand ROI
2020 NFL Draft: TV’s Newest Tentpole
This year’s NFL Draft stole headlines with record ratings. Viewers saw significant changes in the brands who advertised.
Wired
Newly Unemployed, and Labeling Photos for Pennies
Messaging through the crisis: observations from the 123 brands and counting using national TV advertising to communicate with consumers during the coronavirus outbreak
Here’s the latest on how brands across industries are using TV advertising to reach consumers during the COVID-19 crisis.
WebWire
More than 60 brands and counting release new national TV ad campaigns to communicate with consumers during the Coronavirus outbreak
