Why Watermarks Are No Longer The Sole Trusted Source To Detect AI-Generated Content

As AI-generated content becomes smarter and more realistic, the question of how to tell what is real becomes increasingly difficult to answer. Watermarks are often used as a telltale sign that clearly identifies AI-generated media, giving us confidence in what we are seeing. However, in reality, they are far less reliable than they appear (or […]

January 12, 2026

More stories

Hive + Bain Media Lab: Who Was Seen and What Was Said During the 2020 Academy Awards

Next-day analysis using Hive\’s celebrity model and speech-to-text model model highlights trends in measured exposure during the 2020 Oscars.

Hive
 | 
February 10, 2020
Business Insider

Super Bowl 2020 was the biggest ever in terms of ad spend. Here are the best and worst commercials

Hive
 | 
February 4, 2020
Adweek

Super Bowl Ads Used Humor and Nostalgia to Distract From Today’s Divisive Climate

Hive
 | 
February 3, 2020
Adweek

Why Amazon and Walmart Played It Safe at the Super Bowl

Hive
 | 
February 3, 2020
Bain & Company

Bain & Company: Brands Betting Big on Super Bowl LIV Reach An Audience 2.6X More Engaged With Ads And 2.0X More Engaged With Sponsorship Placements

Hive
 | 
February 3, 2020
Bain Media Lab + Hive: How Brands Competed for Attention in Super Bowl LIV

Highlights from next-day analysis of the commercials and sponsorships within Super Bowl Sunday, TV advertising’s biggest event.

Hive
 | 
February 3, 2020
bg-image

Ready to build something?