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2022 March Madness: Week 1 Sponsorship Analysis
The first of a two-part analysis of the brand exposure generated from this year’s tournaments unveils which brands were early winners.
Forbes
Hiring Equity, Fan Engagement And Measuring Sponsorship ROI Among Day 1 Themes At Sloan Conference
Yahoo Finance
HIVE Enterprise A.I. President Dan Calpin joins Yahoo Finance Live to discuss the on-screen brand exposures from the Super Bowl, brands that benefit the most, and how this impacts future sports broadcasts.
Elevate Sports Ventures and Hive: Super Bowl LVI Telecast Generates $170 Million in Equivalent Media Value for In-Game Sponsors
Hive and Elevate Sports Media partner to perform a next-day analysis of in-game sponsorship in Super Bowl LVI
Ads More Expensive Than Ever on Superbowl Sunday
Hosts Michael Barr, Scarlet Fu and Mike Lynch are joined by Hive President Dan Calpin. They break down the big winners of Superbowl Sunday, where ads were more expensive than ever.
CNBC
NFL sponsors Nike, Pepsi dominate nontraditional media exposure during Super Bowl
