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Hive’s 2026 FIFA World Cup Report reveals how brand exposure and media value were generated through sponsorships, social media, and TV advertising surrounding the tournament. Using Hive’s AI-powered Mensio platform, Hive measured exposure across live match broadcasts, including Spanish-language coverage, as well as shoulder programming, sports talk and news, social media, and paid TV advertising. […]
Bain & Company announces partnership with Hive and launch of Mensio, an AI-powered analytics platform to analyze TV advertising and sponsorships.
Bain & Company introduces Bain Media Lab; Announces partnership with Hive and launch of Mensio, an AI-powered analytics platform to analyze TV advertising and sponsorships
This blog post will illustrate the impact of dirty data and why correct labeling is important for increasing the model accuracy.
Hive wrapped up the NCAA tournament with analysis on the Final Four and 2019 NCAA Championship game. Here’s how March Madness played out for brands this year.
Hive continues to follow the 2019 NCAA tournament and the journeys of the teams, viewers, and advertisers in the road to the Final Four.
Here’s how First and Second Round March Madness advertisers did and which games elicited the most excitement.
