Why Watermarks Are No Longer The Sole Trusted Source To Detect AI-Generated Content

As AI-generated content becomes smarter and more realistic, the question of how to tell what is real becomes increasingly difficult to answer. Watermarks are often used as a telltale sign that clearly identifies AI-generated media, giving us confidence in what we are seeing. However, in reality, they are far less reliable than they appear (or […]

January 12, 2026

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Back to School?

TV advertising has been arguably more dynamic than ever during the COVID-19 pandemic. How will the lingering uncertainty around the 2020-2021 school year impact how marketers approach Back-to-School campaigns? Research using Mensio, a media analytics platform developed by Hive and Bain Media Lab, highlights how advertisers approached Back-to-School campaigns in 2019 and what to expect in 2020.

Hive
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The Wall Street Journal

Esports on the Rise: Evaluating Brand ROI

Hive
 | 
May 6, 2020
2020 NFL Draft: TV’s Newest Tentpole

This year’s NFL Draft stole headlines with record ratings. Viewers saw significant changes in the brands who advertised.

Hive
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April 30, 2020
Wired

Newly Unemployed, and Labeling Photos for Pennies

Hive
 | 
April 23, 2020
Messaging through the crisis: observations from the 123 brands and counting using national TV advertising to communicate with consumers during the coronavirus outbreak

Here’s the latest on how brands across industries are using TV advertising to reach consumers during the COVID-19 crisis.

Hive
 | 
April 15, 2020
WebWire

More than 60 brands and counting release new national TV ad campaigns to communicate with consumers during the Coronavirus outbreak

Hive
 | 
April 2, 2020
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