Why Watermarks Are No Longer The Sole Trusted Source To Detect AI-Generated Content

As AI-generated content becomes smarter and more realistic, the question of how to tell what is real becomes increasingly difficult to answer. Watermarks are often used as a telltale sign that clearly identifies AI-generated media, giving us confidence in what we are seeing. However, in reality, they are far less reliable than they appear (or […]

January 12, 2026

More stories

Comscore

Comscore Reinvents its Branded Content Offering Through Partnership with Hive to Further Accelerate Use of AI Across its Product Portfolio

Hive
 | 
March 9, 2021
CNBC

Why content moderation costs billions and is so tricky for Facebook, Twitter, YouTube and others

Hive
 | 
February 27, 2021
Comscore and Hive Analyze Marketers’
Game Plans for Connecting with their
Audiences in Super Bowl LV

Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans

Hive
 | 
February 8, 2021
MediaPost

Fewer Fans In The Stands Pays Off For Super Bowl Sponsors

Hive
 | 
February 8, 2021
AdAge

NBCUniversal deploys AI to help Olympics marketers shape creative in divisive time

Hive
 | 
January 13, 2021
Adweek

NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

Hive
 | 
January 13, 2021
bg-image

Ready to build something?