Blog & Insights

Bain & Company introduces Bain Media Lab; Announces partnership with Hive and launch of Mensio, an AI-powered analytics platform to analyze TV advertising and sponsorships

Introduction Better training data can significantly boost the performance of a deep learning model, especially when deployed in production. In this blog post, we will illustrate the impact of dirty data, and why correct labeling is important for increasing the model accuracy. Background An adversarial attack fools an image classifier by adding an imperceptible amount […]

At a glance: Hive analyzed the NCAA Championship game to assess logo distribution by Brand Prominence*, earned media exposure, and viewership trends across games. AT&T’s sponsored logos on digital overlays and during the halftime shows won the most screen time across all of March Madness. Apparel sponsors placed their own March Madness bets by choosing which […]

At a glance: Hive analyzed the Sweet 16 and Elite Eight to assess logo distribution by brand prominence, earned media exposure, and viewership trends across games. Buffalo Wild Wings capitalized on its overtime commercial spots, with the highest average household reach (5.7% of households) on its placements. AT&T’s logo placements showed consistency, maintaining its spot […]

At a glance: March Madness is the most anticipated tournament of the year for college basketball fans, bracket-holders, and advertisers alike. Hive analyzed the First and Second Rounds to assess viewership trends across games, earned media exposure, and sponsorship winners. The highest average viewership occurred during the Round of 32 where Auburn vs. Kansas had […]

After ramping up our usage of Spark, we found that our Mesos agents were running out of disk space. It was happening rapidly on some of our agents with small disks: The issue turned out to be that Spark was leaving behind binaries and jars in both driver and executor directories: Each uncompressed Spark binary […]