We are excited to launch a new product suite that is purpose-built to empower our customers to protect their own IP or proactively monitor digital platforms for the potential misuse of others’ IP. 

Hive’s Intellectual Property and Publicity Detection suite consists of three complementary cloud-based APIs:

• Media Search API: identifies when copies and variants of content from thousands of movies and TV shows are being used.
• Likeness Detection API: identifies the “likeness” of the most popular characters or artworks in images across a wide breadth of IP domains, based on their defining characteristics.
• Celebrity Recognition API: detects the presence of well-known figures in images. It’s powered by our face detection and face similarity models and a curated and constantly updated Custom Search Index.

All three of these APIs boast comprehensive indexes that are proactively updated. Each API is seamless to integrate and can be built into any application with just a few lines of code. Importantly, with Hive, our customers can achieve speed at scale, as we serve real-time responses to billions of API calls each month.

Media Search API

Hive’s Media Search API automates human-like visual analysis to catch reposts of movies and TV shows. Our Media Search API is a powerful tool for both digital platforms who want to avoid hosting copyright-protected media, as well as content providers and streaming sites looking to be alerted to unauthorized reposts of their proprietary content on digital platforms. 

Our Media Search API detects not only exact duplicates, but also modified versions, leveraging our Image Similarity Model. This includes manual image manipulations like rotations and text overlays, as well as more subtle augmentations such as introduction of noise, filters, and other pixel-level changes.

Additionally, for each query, the Media Search API response includes valuable metadata such as IMDB ID, content type (movie or TV show), title, relevant timestamps, and season and episode numbers (if applicable). This metadata empowers our customers to have the full context surrounding this APIs match results. 

Finally, Hive’s Media Search API brings to bear a comprehensive search index that is regularly and proactively updated, so our matches are always up-to-date. You can learn more about Hive’s Media Search API on our documentation page. 

Likeness Detection API 

To complement our Media Search API, we are launching our Likeness Detection API, which identifies a comprehensive set of characters and artworks across the most well-known intellectual property domains. 

Hive’s Likeness Detection API is trained on thousands of images per character or artwork across a wide breadth of domains in which that particular subject may have appeared. As a result, our Likeness Detection API is able to identify the “likeness” of well-known characters in any context, based on their defining characteristics. For example, our Likeness Detection API understands that blue costume + red cape + “S” emblem represents the likeness of a certain Kryptonian superhero, whether that subject appears in a live action film, cartoon, halloween costume, or AI-generated image.

Like our Media Search API, our Likeness Detection API is a powerful tool for digital platforms to proactively avoid hosting copyright-protected content, as well as for content creators and streaming platforms to monitor for the misuse of their proprietary content.

However, Hive’s Likeness Detection API also empowers Generative AI platforms to proactively filter and remove potentially copyright-protected characters buried in their datasets, before training text-to-image models. Of course, Likeness Detection API is also capable of detecting the likeness of characters within AI-generated images themselves, which may be highly stylized. 

Finally, beyond monitoring for the potential misuse of proprietary content, digital platforms can leverage our Likeness Detection API to more deeply understand the content that their users are engaging with. Understanding the popular IP that users are posting and sharing is a valuable tool for contextual ad-targeting and improving content recommendation systems. Visit our documentation page to learn more about Hive’s Likeness Detection API. 

Celebrity Recognition API 

Rounding out Hive’s IP and Publicity Detection suite is our Celebrity Recognition API, which enables our customers to identify thousands of celebrities, politicians, athletes, and other well-known public figures in images and videos.

Hive’s Celebrity Recognition API automates human-like perceptual comparisons to identify any public figures visible in an image or video. Our Celebrity Recognition API is powered by our face detection and face similarity models and a curated and constantly updated Custom Search Index. Given an input image, Hive detects all faces present and returns a bounding box and a match for each, as well as a confidence score. When the face does not belong to a celebrity, the string returned is “No Match” and no confidence score is returned.

Paired with Hive’s AI-Generated Content Classification APIs, social platforms can use our Celebrity Recognition API to prevent the proliferation of political or personal misinformation by filtering content for specific well known figures, as well as screening for deepfakes or AI-generated content.

Additionally, digital platforms can use our Celebrity Recognition API to easily sort and tag large media libraries by automatically detecting which celebrities are present. Similarly, streaming platforms and online media databases can quickly identify which actors appear in any frame of films, TV shows, interviews, and more in order to highlight specific actor details to enrich their user experiences. 

Finally, Hive’s Celebrity Recognition API can equip celebrities themselves, or the agencies who represent them, to monitor digital platforms for potential misuse of their likeness, enabling proactive brand protection for well-known public figures. To learn more, check out our documentation page for Celebrity Recognition API. 

How you can Use IP and Publicity Detection Products Today

With our launch of Hive’s IP and Publicity Detection Products, Hive is bringing to market a comprehensive suite of AI models for understanding and protecting content. However, don’t just trust us, test us: reach out to sales@thehive.ai and our team can share API keys and credentials for your new endpoints.