{"id":257,"date":"2022-04-08T22:50:00","date_gmt":"2022-04-08T22:50:00","guid":{"rendered":"https:\/\/thehive.ai\/blog\/?p=257"},"modified":"2025-03-04T09:43:08","modified_gmt":"2025-03-04T09:43:08","slug":"how-ai-unlocks-better-sponsorship-measurement","status":"publish","type":"post","link":"https:\/\/thehive.ai\/blog\/how-ai-unlocks-better-sponsorship-measurement","title":{"rendered":"How AI Unlocks Better Sponsorship Measurement"},"content":{"rendered":"\n<p>Dan Calpin, President of Hive, spoke at the 2022 MIT Sloan Sports Analytics conference. Watch Dan\u2019s presentation for insights on how Hive\u2019s AI powers more scalable and comprehensive sponsorship measurement and branded content intelligence, enabling brands to more fully capture the value of their investments and rights holders to better price their assets.<\/p>\n\n\n\n<h2>Presentation: How AI-Powered Measurement Can Increase the Value of Your Sponsorships by 30% or More<\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SSAC22: How AI-Powered Measurement Can Increase the Value of Your Sponsorships by 30% or More (HIVE)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pM5ZJLB2Dvc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/thehive.ai\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For more sponsorship measurement insights, check out our&nbsp;<a href=\"https:\/\/thehive.ai\/blog\/super-bowl-lvi-analysis-of-in-game-sponsors\" target=\"_blank\" rel=\"noreferrer noopener\">Super Bowl LVI brand exposure insights<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/thehive.ai\/blog\/2022-march-madness-sponsorship-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">2022 March Madness sponsorship analysis<\/a>.<\/p>\n\n\n\n<p><em>This analysis leverages&nbsp;<a href=\"http:\/\/mensio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mensio<\/a>, Hive\u2019s media solution. Mensio uses AI to power faster and more granular sponsorship measurement and branded content intelligence across platforms.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dan Calpin, President of Hive, speaks on how AI can unlock better sponsorship measurement and increase the value of your sponsorships by 30% or more.<\/p>\n","protected":false},"author":1,"featured_media":321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":""},"categories":[8,5],"tags":[],"_links":{"self":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts\/257"}],"collection":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":6,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":833,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts\/257\/revisions\/833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}