{"id":1888,"date":"2025-02-10T21:20:33","date_gmt":"2025-02-10T21:20:33","guid":{"rendered":"https:\/\/thehive.ai\/blog\/?p=1888"},"modified":"2025-02-26T21:04:22","modified_gmt":"2025-02-26T21:04:22","slug":"super-bowl-lix-as-seen-by-ai","status":"publish","type":"post","link":"https:\/\/thehive.ai\/blog\/super-bowl-lix-as-seen-by-ai","title":{"rendered":"Super Bowl LIX \u2013 As Seen By AI"},"content":{"rendered":"\n<p>Next-day insights on the latest trends in marketing and culture, powered by Hive\u2019s AI models. For more detailed analytics, download the full report below.<\/p>\n\n\n\n<div class=\"wp-container-69d71ec80d6e3 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/hive-public.thehive.ai\/Hive-2025-Super-Bowl-LIX-Ad-Recap.pdf\" style=\"background-color:#206cfd\">Download Full Report<\/a><\/div>\n<\/div>\n\n\n\n<h2>Key Insights<\/h2>\n\n\n\n<p><strong>Were They Here Last Year?<\/strong><\/p>\n\n\n\n<p>Brands not active during last year\u2019s Super Bowl made up 51% of the airtime for nationally-televised ads during this year\u2019s Big Game.<\/p>\n\n\n\n<p><strong>Meet My Famous Friends<\/strong><\/p>\n\n\n\n<p>Celebrity integration into Super Bowl commercials has become a cornerstone of the creative decisions for many brands. This year was no different, with 60% of ads featuring at least 1 celebrity, an increase from 50% last year. Actors and actresses continue to be the most common type of celebrity to be cast in Super Bowl commercials.<\/p>\n\n\n\n<p><strong>EVs Unplugged<\/strong><\/p>\n\n\n\n<p>This year\u2019s Super Bowl featured the lowest count (1) and lowest percentage of auto ads (50%) referencing electric vehicles since at least 2020.<\/p>\n\n\n\n<p><strong>A Part Of The Game<\/strong><\/p>\n\n\n\n<p>27 brands earned more than 5 seconds of screen time within the game and postgame telecast (excluding pregame and commercials), totaling almost two hours of cumulative screentime worth $247.8M in equivalent media value.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-container-69d71ec80d9fc wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/mensio.com\/\" style=\"background-color:#206cfd\">Request a Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next-day insights on the latest trends in marketing and culture, powered by Hive\u2019s AI models.<\/p>\n","protected":false},"author":7,"featured_media":1924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":""},"categories":[8,5],"tags":[],"_links":{"self":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts\/1888"}],"collection":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/comments?post=1888"}],"version-history":[{"count":9,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts\/1888\/revisions"}],"predecessor-version":[{"id":2306,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/posts\/1888\/revisions\/2306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/media\/1924"}],"wp:attachment":[{"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/media?parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/categories?post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehive.ai\/blog\/wp-json\/wp\/v2\/tags?post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}